The communication plan Essay Example for Free

The communication plan Essay For instance if the target market has been decided to be the highest earning groups and wealthy teenagers and youngsters, as we suggest, then the marketing strategy has to take a certain course of action. The communication plan will only be successful if the company is able to firstly strengthen the brand position in the market. Apart from television and posh magazines it is important to give thrust to the brand by holding launch events and parties. Since the product line is being launched with the name of a topline model it would not be very difficult for the model to persuade the who’s who of fashion to pay a visit to a launch at the store or through a fashion show. Such an event or a series of such events in different fashion cities of the world will generate huge amounts of media publicity and awareness amongst the target market. This launching strategy could pave the way for eventually customizing this product line for the greater middle class. (OPCUK, n. d. ) The right kind of hype and media coverage can distinguish between a successful product and a not so popular one. Television is such a powerful medium that big events such as world cup finals, superbowl finals, major golf events attract billions of cumulative audiences worldwide. Therefore a well directed advertisement can generate positive viewership of the brand. A lot of the consumers especially in the high earning group have become technology savy and they expect good brands to offer a complete range of their offerings on the website or some forum. This calls for investment in a website or some online forum so that people could have a detailed look at some of the designs. In today’s world top brands understand the importance of billboards and poster advertisement as almost the great majority of drivers do observe an out of the ordinary billboard or poster. The image of this brand could be well complemented by a billboard campaign across all major posh areas and major subways in target cities. The billboard advert could feature a top hollywood young star in one of the stylish dresses of the product line. The message has to be simple and sraightforward and it should tell the customers that it is a product line for the urban youth which is style conscious. The billboard advert could just show the hollywood actor or actress saying â€Å"Pink is the new black† or something that reflects a change in trends and leads towards the arrival of this new brand. Any intelligent message that could appeal to the sense of style of the youth would be well accepted by the target audience. The advertisements and the billboard adverts need to be made expensive and they should give that look of class and style because these are the features that the product stands for. The distribution of the product is also a way of marketing the product to the target audience. Where should the product be placed such that it attracts the desired consumers to make the initial purchases first. Well, the most important thing would be to initially look at what is the strength of the current distribution network and can this current setup be effectively used to sell the product? These qustions must be asked before the distribution strategy is finalised. Once the product has been delivered to the sites and stores it must be viewed and bought by the target market within a specific time frame. Keeping this as the short-term objective the retail firm can go for selling the product on its own stores which are in posh localities and buying spaces in malls which are visited by the style conscious urban elite. An important thing to understand here is that the product line must be adequately placed otherwise the image of the brand can be destroyed.

Social Organization and Adaptation in Alpine Environments Essay

Social Organization and Adaptation in Alpine Environments Adaptive Strategies in Alpine Environments: Beyond Ecological Particularism, is an article that evaluates the similarities and differences of two alpine environments. The author’s main point of the article is to identify the consistencies of social organization and adaptation throughout communities existing in high altitudes. The mountain chains used to investigate these regularities were the Swiss Alps and the Himalayan Mountains. Along with finding the consistencies of the communities with in the mountains, they also wanted to discover whether adaptation was created though the mountain environment or outside influences. Rhoades and Thompson, through researching these different mountain ranges, find many similarities throughout the alpine communities. The authors have clear points as to why they believe that the Himalayans and the Alps are so similar. What they bring up first is the fact that they are both immense mountain ranges, and because of the size special adaptations are necessary for survival. Throughout the article though, Rhoades and Thompson do not forget the differences of the ranges. The main thing to be aware of, they point out, is the fact that the Alps are surrounded by a technological advanced and wealthy society. Compared to the Alps the Sherpas of the Himalayans are only a herding society that are not affluent, and the only wealth made in the surrounding areas are from the tourism of the mountains. Putting that aside, the similarities are abundant, considering the location and climate of the two ranges. The authors look to subsistence techniques, regulatory devices, ownership patterns, and sociopolitical forms to find the paralle... ...s of similarities from yet another alpine community of the Andes Mountains. In ending, the authors find that they cannot explain the evolution of alpine areas, but they have found that throughout world mountain communities adapt in similar ways to deal with the mountain environment. The authors also wish to expand on this research but hope to further look in to the adaptations as well as the cultures of the groups. Looking throughout the article it seems as if it has completely different intents than our text. Though the article discusses the Sherpas of Nepal, our text has a completely different idea when talking about the Sherpas of Melemchi. Bishop’s text is overall a more comprehensive study of the Sherpa, and gives more detail on their lives. If anything the article adds to the Bishop text and puts the Sherpa of Nepal in the bigger picture of the world.

Forensic

Although we will be focusing on the forensic sciences that typically take place in a crime laboratory, there are other types of forensic sciences that are specialized and focused on a particular area. In this section, we will briefly take a look at some of these specialty areas. Forensic Pathology/Biology Pathology is a science that deals with disease. Pathologists make use of autopsies to study the tissues and other parts of the human body for diseases. An autopsy is a dissection and examination of the body, often to determine why the person died. Pathologists may study samples like blood, tissue, and urine to identify and learn more about diseases in the body. Forensic pathology is the extension of this specialty to the criminal justice system. Forensic pathology studies sudden, unexplained, and violent deaths by using autopsies to determine the cause of death in an individual. The scientists in this field may work as medical examiners or coroners. One of the tasks that a forensic pathologist might have is to determine the time of death for a body. The medical examiner or coroner may participate in the criminal investigation by evaluating the stage of decomposition in the body. Following a person's death, the muscles of the body relax and then become rigid. Rigor Mortis, as this rigidity is known, occurs within 24 hours after death and goes away after about 36 hours. Liver Mortis also happens soon after death. This condition in the body happens as the blood stops pumping through the body and settles in the parts of the body lowest to the ground. This condition occurs within the first 12 hours after death. Another condition that can help determine the time of death is algor mortis, which is the gradual cooling of the body after death. Forensic pathologists have to consider factors like where the body is, the air temperature, and the size of the body to determine the time of death from its temperature. Forensic Anthropology Forensic anthropology specializes in the identification and examination of skeletal remains. Forensic anthropologists may also be called on to help identify the victims of disasters like fires, explosions, and plane crashes, where bodies may be burned or mutilated in some way. Forensic anthropologists help determine whether bones and skeletal remains are from a long ago burial that has been unearthed or whether they are from a more recent death, that may require investigation. Many have at least some training in archaeological methods. They also examine the bones to see if they can determine what the cause of death was. They use the bones to help determine the sex, race, and age at the time of death for the individual and in some cases, where the individual was from. Some forensic anthropologists may help with facial reconstructions, which can help identify who the person is that the bones belonged to. Forensic Psychiatry Forensic psychiatry focuses on the relationship between human behavior and criminal justice. During the course of a court case, issues of competence (whether someone is competent to stand trial or be executed) and mental illness can play a role. Forensic psychiatrists and psychologists offer insight to investigators, attorneys, judges, and juries about a suspect's mental state and their understanding of the crime committed. These scientists look at the past, present, and future of individuals. For example, they may examine whether the suspect was mentally sane at the time the crime was committed. They may also examine whether an individual is competent during a trial, such as being able to cooperate with their defense. Finally, some forensic psychiatrists examine the likelihood that an offender will repeat their crime for the purposes of probation hearings. In addition, some forensic psychiatrists may create behavioral profiles in order to help law enforcement officials identify and apprehend suspects. Forensic Entomology Forensic entomology uses the study of insects to help criminal investigations. This area is often involved with helping to determine the time of death when the situation where the death occurred is unknown. When decomposition begins, blowflies infest a body, laying eggs that eventually hatch into fly larvae (maggots). The larvae help to consume the body's organs and tissues if left alone. By studying the stage of larvae development and what type of flies and insects are present, scientists can give insight into when the death occurred. Forensic Odontology Forensic odontology provides insight into the identification of individuals through their teeth. In some cases, investigators may only have the skeletal remains, including teeth, of a body. Forensic odontologists look at teeth, their alignment, and other information to help determine who the person was. They can sometimes match the dental remains to dental records of a suspected victim. Forensic odontologists may also provide insight in cases that involve bite marks, analyzing the bite to see whether it matches that of a suspect's. As you can see, there are many different areas that forensic scientists specialize in. Each of these specialties helps the criminal justice system identify crime and the suspects that have committed the crime. This module has introduced you briefly to the world of forensic science. Forensic scientists use science within the criminal justice system. They collect and analyze evidence from crime scenes, give expert testimony, and train others about collecting evidence.

Should College Athletes Be Paid - 1511 Words

For years now there have been the argument if college athletes should be paid to play or not. It is an ongoing debate between many people including the National Collegiate Athletic Association(NCAA), athletes, coach, and other various people. The has debate has gone far enough that a lawsuit has started over it. There are many arguments for college athletes being paid such as; the athletes do not have time to work, their images are being used without any type of pay, and how the NCAA and coaches make millions of dollars off of the players while the players do not make anything. On the flip side of this, arguments that the athletes should not be paid include; they get paid in other varies ways, the average college athletic department loses enough money already without paying the athletes, and the fact that not all college athletes are in school to become professional athletes anyhow so making money from their athletic abilities should not be an issue for them at all. The National Coll egiate Athletic Association is a non-profit organization whose purpose is to work for and help college athletes. Their mission statement from their official website, http://www.ncaa.org, is, â€Å"The National Collegiate Athletic Association is a membership-driven organization dedicated to safeguarding the well-being of student-athletes and equipping them with the skills to succeed on the playing field, in the classroom and throughout life.† The NCAA headquarters is in Indianapolis. It has a totalShow MoreRelatedShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholar ships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports have been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a multibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid fo r their roles in a college’s athletics? They are many points to each side of this recent controversial topic, which is why this has been made into such a hot debate in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreShould College Athletes Be Paid?986 Words   |  4 PagesPaying the College Athlete The college athlete has steadily grown in popularity in the United States over the span of the past decades. Monetarily speaking, this increased publicity has been extremely beneficial for National Athletic Association (NCAA) and all the colleges involved in athletics which has sparked the dispute of whether or not the athlete should be paid for their hard work and dedication on the field and to their school or if the athletic scholarship is more than enough. College athletesRead MoreShould College Athletes Be Paid?1239 Words   |  5 PagesLindsey Simmerman Speech 102 T/Th 1:00-2:15 October 25, 2016 Should college athletes be paid to play? Specific Purpose: To persuade the class to agree with my stance on paying college athletes to play sports Thesis: College football is the hours players spend practicing and performing, the number of injuries the players face, and the persona these athletes must portray every day all the while watching their schools, coaches, and the National Collegiate Athletic Association (NCAA) get all the compensationRead MoreCollege Athletes Should Be Paid1254 Words   |  6 PagesSome college athletic departments are as wealthy as professional sports teams. The NCAA has an average annual revenue of $10.6 billion dollars. College athletes should be paid because of the amount of revenue that they bring to their college. Each individual college should pay its athletes based on how much revenue they bring to the college in which they attend. The colleges that win their Division title, their Conference title, or the National championship, give bonuses to the Head coach of thatRead MoreCollege Athletes Should Not Be Paid1558 Words   |  7 Pagesstudent-athletes participate in a variety of different s ports, and currently they do not receive paychecks for their performances. College athletics have attained an extensive popularity increase among Americans over the past few decades. This has resulted into increased revenues for the National Collegiate Athletic Association [NCAA] and the participating colleges, which has fuelled the debate of whether or not college athletes should collect an income. College athletes should not be paid to play