Stylistic Analysis of an Advertisement - 2065 Words

The text I decided to analyze is an advertisement taken from British edition of Cosmopolitan magazine (11/2007). The advertisement introduces new cosmetology product for men. Advertisement is a genre of newspaper style proper. Main purpose of advertisement is to sell the product and to make money. First they inform you they are introducing new product and they try to persuade you indirectly to buy it by using headline, emotionally colored words and syntax. In this case, Company Clarins promotes new product called Skin Difference, which makes shaving easier, slows down the growth of the beard and softens the skin. The name of the product Skin Difference suggests that your skin will get smoother and softer when using this product.†¦show more content†¦Logo is very simple; there is one half of the mans face with the lip print on his cheek. Readers associate this simple logo with a great big picture and it is this picture that will stay in their minds. Furthermore logo and the picture are parallels to products headline the best way to get kissed every day. Logo and also picture of the product are in blue color to make readers to remember it. Lexical expressive means and stylistic devices - This advertisement uses figurative language. There are many lexical collocations used the best way to get kissed every day, Skin Difference, first product, stubble growth, dull skin, big differences, the first dual action night-time product, patented plant-based formula, double-vial bottle, unique formula, exceptionally rich in powerful plant extracts, and youthful-looking skin. These are mostly technical epithets and metaphors, which make the text more intense, more enjoyable and more attractive for the readers. The verb to buy is not used in this advertisement, because Clarins does not want consumers to have a feeling of spending money and they choose words very carefully. 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